Run a GA4 + GTM Audit in Under 2 Minutes

8 out of 10 businesses have GA4 and GTM tracking gaps they don't know about. Check your tracking health score in under 2 minutes and fix what's impacting decisions.

GAfix does not store, access, or retain your data.

What Our Comprehensive GA4 and GTM Audit Covers

A GAfix.ai audit reviews every layer of your tracking setup - GA4 configuration and GTM container to identify tracking gaps, misconfigured tags, and data quality problems that affect reporting.

Event & Data Setup
Checks

Verify if GA4 events, parameters, and user properties are properly configured and firing correctly.

Conversion Configuration Review

Check if conversion events are properly defined, marked, and aligned with your business goals.

Tracking Issue
Detection

Detect unused tags, broken triggers, misfiring variables, and GA4 event parameter gaps inside Google Tag Manager.

Attribution & Settings Review

Check attribution settings & related configurations to ensure reports show accurate data.

Run a GA4 + GTM Audit in
3 Simple Steps

Connect your GA4 property, run an automated audit, and get clear insights in minutes - no manual review required.

Connect Your Google Analytics Account

Securely link your Google Analytics 4 account. GAfix also reads your GTM container from publicly available data - read-only, no changes made.

Run an audit across GA4 and GTM.

The GAfix free audit covers 11 GA4 and 7 GTM checks while a pro audit gives full access to more than 50 GA4-GTM checks

Identify GA4 and GTM Issues Instantly

Apply prioritized expert recommendations to fix tracking issues and ensure your GA4 and GTM data is accurate and reliable.

Your Data Security is Our Priority

GAfix never stores or accesses your data. We use secure, read-only permissions solely to analyze your setup and generate the audit - nothing is saved, copied, or reused. We follow strict security standards to keep your analytics private, protected, and fully compliant.

No Data Sharing

Your analytics data always stays private. We never share, sell, or misuse this information.

Read-Only Access

We never change or interfere with your GA4 data or settings. Access is limited to view permissions only.

Future-Ready Security

We apply trusted best practices at all times to ensure your data always remains safe and private.

Why Most GA4 & GTM Setups Fail Without an Audit

Misfiring Events

Events fire incorrectly or not at all, leaving user interaction data missing or incomplete in GA4 reports.

Missing Enhanced Measurement

When enhanced measurement is disabled, key interactions such as scrolls & outbound clicks may not be captured.

Broken GTM Triggers

Triggers that fire incorrectly, miss conditions, or fail to load silently break your entire tracking setup before GA4 ever receives a signal.

Misconfigured Conversions

Incorrect conversion setup can result in inaccurate attribution and unreliable performance insights.

What Our Audit Tool Analyzes

Our comprehensive audit covers every critical aspect of your GA4 setup and GTM container to ensure complete data accuracy.

GA4 Property Checks
Event parameter validation
Conversion event configuration
Enhanced measurement settings
Data stream configuration
GTM Container Checks
Unused tag & trigger detection
GA4 event completeness
Ecommerce object validity
Container naming & governance
Attribution & Reporting
Referral exclusion list
Default channel groupings
Duplicate event detection
Missing data identification

Core GAfix Capabilities

Explore the features of GAfix designed to help you review, understand, and improve your GA4 and GTM tracking setup.

GA4 Audit

Access a complete GA4 audit covering all 20+ checkpoints to identify tracking issues, configuration gaps, and setup errors.

GTM Audit

Scan your Google Tag Manager container for unused assets, broken triggers, GA4 event parameter gaps, and ecommerce object errors.

Comprehensive Insights

Get clear explanations for each issue, along with instructions on what needs fixing and why it matters for your reporting.

24×7 Guidance

Review audit results and recommendations anytime, without waiting for manual reviews or support windows.

Downloadable Excel Report

Export your GA4 audit findings as an Excel report for sharing with teams, stakeholders, or clients, or for use as documentation.

Packages & Services

Choose audit packages and services tailored to your tracking needs, whether you need a one-time review or ongoing support.

Why Choose GAfix for Your
GA4 & GTM Audit?

GA4 and GTM are powerful together - but misconfigured tags, broken triggers, and missing event parameters silently corrupt your data before it ever reaches a report. GAfix.ai audits both so every number you act on is one you can trust.

Accurate Event & Conversion Insights

Get clear visibility into how events and conversions are tracked across GA4 and GTM - ensuring every key user action is captured with the correct parameters and reflected accurately in your reports.

Smarter Marketing & Cross-Platform Tracking

Get a clearer view of how users move across channels and platforms by fixing attribution gaps, broken Conversion Linker tags, and tracking inconsistencies across your GA4 and GTM setup.

Actionable Fixes, Not Just Warnings

Move beyond alerts. Receive clear, prioritized recommendations with practical next steps to fix GA4 configuration issues and GTM container problems - and improve overall data reliability.

GA4 + GTM Audits for Different Teams

Whether you're running a SaaS product, managing an ecommerce store, or auditing multiple client accounts, GAfix.ai audits both your GA4 setup and GTM container - one tool, complete tracking confidence.

SaaS & Product Teams

Track trial signups, feature usage, and key conversion funnels accurately. Audit both GA4 and GTM to identify gaps early and ensure your product analytics reflect real user behavior.

Ecommerce Brands

Validate purchase events, cart actions, and revenue attribution across GA4 and GTM. Catch broken conversion linkers, and revenue mismatches before they distort decisions.

Marketing Agencies

Audit multiple GA4 properties and GTM containers with consistency and scale. Deliver reports covering both tools and prioritized fixes that improve data quality across every account.

Automated GA4 Audits vs Manual GA4 Audits

Understand the differences in speed, accuracy, and scalability between automated and manual GA4 audits.

Feature
Report generation
Human error risk
Cost effective
Repeatable audits
Actionable recommendations
Consistent methodology
Under 2 minutes
Eliminated
Manual Audit
Days / weeks
High risk

Why Audit Your GA4 & GTM Setup? Better Data, Better Decisions.

Prevent Costly Reporting Errors

Identify misconfigured events, time zones, currencies, and settings before they distort reports and lead to wasted marketing spend.

Capture Valuable User Interactions

Ensure key actions, such as clicks, scrolls, downloads, and video plays, are tracked accurately for reliable, actionable insights.

Drive Conversions and Growth

Uncover broken GTM triggers, misfiring tags, and missed conversion steps that silently impact signups, trials, and revenue.

Improve Marketing Attribution

Fix attribution gaps and referral issues to clearly understand which channels and campaigns actually drive results.

Trusted by Teams Who Rely on Accurate Data

GAfix is used by teams that need consistent, accurate GA4 and GTM data for reporting, analysis, and decision-making.

30%
Improved Data Accuracy
12X
Faster GA4 - GTM Audits
Companies who work with us

Accurate data is everything, and GAfix ensures we get it within minutes! A must-have for any business using GA4.

Subhojit Dey
Project Delivery Lead, NeenOpal Inc.

GAfix is an essential tool for us to ensure our GA4 setup is optimized for reliable customer insights. With its automated audits and recommendations, it simplifies what used to be a complex and time-consuming process.

Vivek Singh
Co-Founder, Hopstack

GAfix made our GA4 audit effortless! We uncovered tracking issues we didn’t even know existed, and the automated recommendations helped us fix them in no time!

Rugveda Sherkar
GA expert, Mokkup.ai

Our consulting agency manages multiple GA4 properties, and GAfix is a game-changer! The ability to audit and optimize tracking across clients and multiple properties has helped us deliver better insights and results.

Lisa Flosznik
Founder and CEO, Type 26

Our Blogs

What You Might Want to Know

Common questions about GAfix audits, features, pricing, and reports. Need assistance?
Get in touch with us.

What does GAfix help you with?

GAfix helps you check your Google Analytics 4 setup and find tracking or configuration issues that can affect your reports. It looks for problems like missing events, incorrect conversions, duplicate tracking, or setup gaps that may lead to inaccurate data. It then shows you what needs attention so you can fix issues and rely on your data with more confidence.

Who can use GAfix?

GAfix can be used by marketers, analysts, founders, and business teams who rely on Google Analytics 4 for reporting. You do not need any technical setup or coding knowledge to run an audit and review your tracking setup. It is designed to be easy to use for both individuals and teams who want accurate data without complexity.

Does GAfix.ai audit Google Tag Manager (GTM)?

Yes. GAfix.ai audits both your GA4 setup and your GTM container in a single workflow. We check for unused tags, broken triggers, GA4 event parameter gaps, ecommerce object errors, and consent mode configuration - all without requiring container access.

Do I need access permissions to use GAfix?

For GA4 Audit - You need read access to the GA4 property you want to audit in order to run checks and view the results. GAfix only requires read access and does not make any changes to your analytics setup.
For GTM - GAfix reads your GTM container from publicly available data - no login, no container access, no changes made. The audit is completely read-only and runs in minutes.

Is GAfix safe to use with my GA4 data?

Yes. GAfix only reads your GA4 configuration to run the audit and does not make any changes to your account. Your setup remains fully under your control at all times.

How long does a GA4 audit take?

Most audits are completed within a few minutes after you connect your GA4 property. Once connected, GAfix runs the checks automatically and shows your results shortly after.

What does GAfix audit in GA4?

GAfix checks key areas of your GA4 setup, including property settings, event tracking, conversions, and common configuration issues. It looks for gaps or mistakes that may affect how your data is collected and reported, so you can improve accuracy and reliability.

What GTM issues does GAfix detect?

GAfix identifies common GTM issues including: dead tags and unused variables that bloat your container, misfiring triggers, missing GA4 event parameters, broken ecommerce item arrays, absent Conversion Linker tags, and poor naming standards that make containers difficult to maintain or hand over.

How many checkpoints are included in the audit?

The Free audit covers 11 key GA4 and 7 GTM checkpoints to give you a quick overview of your GA4 setup. The Pro audit gives you full access to 50+ GA4-GTM checks for a more detailed and complete analysis.

Does GAfix explain the issues it finds?

Yes. Each issue comes with a clear explanation to help you understand what is wrong and why it matters. This makes it easier to review your setup and take the right next steps.

Does GAfix offer packages and services tailored to tracking needs?

Yes. GAfix offers different audit packages and services designed to match different tracking needs and levels of review. Whether you need a quick check or a more detailed analysis, there are options to support your requirements.

Can GAfix be used for quick deep dives?

Yes. GAfix works well for both quick checks and more detailed reviews of your GA4 setup. You can use it for a fast overview or to look deeper into specific tracking and configuration issues.

Do I need GA4 expertise to use GAfix?

No. GAfix is designed to be easy to use, even if you are not familiar with GA4 settings. You can run an audit and review the results without advanced knowledge or technical experience.

How do I start a GA4 audit?

Connect your Google Analytics 4 property and start the audit with a single click. Once connected, GAfix runs the checks automatically and shows your results within minutes.

Do I need to install anything to use GAfix?

No. GAfix runs entirely online and does not require any installation or code changes. You simply connect your GA4 property and start the audit.

Can I audit multiple GA4 properties?

Yes. You can run audits on multiple GA4 properties depending on your plan. This makes it easy to review tracking setups across different websites or client accounts.

Can I re-run an audit after making fixes?

Yes. You can re-run an audit to check whether the issues have been resolved after making changes to your GA4 setup. Depending on your plan, you may need to upgrade to re-run audits or access additional checks.

How long does a GA4 audit take?

Most audits are completed within a few minutes after you connect your GA4 property. Once connected, GAfix automatically runs the checks and displays your results shortly after, so you can review and take action quickly.

What does the Free plan include?

The Free plan lets you run a GA4 and GTM audit with access to 11 GA4 checkpoints and 7 GTM checkpoints. It gives you a clear overview of your setup and highlights common issues. It does not include Excel exports or the full insights available with a Pro audit.

What’s included in a Pro Audit?

A Pro Audit gives you access to 25+ GA4 checkpoints and 25+ GTM checkpoints for a complete review of your setup. It includes deeper insights into tracking and configuration issues, along with the ability to download your audit results as an Excel report for easy sharing and analysis.

How does the 5-Audit Bundle work?

The 5-Audit Bundle includes five full GA4 and GTM audits at a discounted price, giving you access to all 50+ GA4 and GTM checks per audit. You can use these audits across different properties or share them with your team. This makes it a flexible option if you manage multiple websites or need to run audits more than once.

Does GAfix offer services in addition to audits?

Yes. In addition to audits, GAfix offers tracking services through structured packages. These include GA4 and GTM setup, event tracking, integrations, and debugging support based on your tracking needs.
These services are designed to help you fix issues, improve your setup, and ensure your tracking works correctly from start to finish.

Can I download my GA4 audit results?

Yes. Audit reports can be downloaded as Excel files with a Pro audit. This allows you to review, share, and document your GA4 audit results easily. Excel downloads are not included in the Free plan.

What does the Excel report include?

The Excel report includes your audit findings, identified issues, and clear guidance on how to fix them. It helps you review each checkpoint, understand what needs attention, and take action step by step. You can also use the report to share results with your team or clients.

Can I share the audit report with my team or clients?

Yes. The Pro audit Excel report can be shared with teammates, developers, or clients. It makes it easy to review findings together and plan the next steps to improve your GA4 setup.

Is the Excel export available for the free audit?

No. Excel export is available only with Pro audits. The Free audit does not include the option to download results as an Excel file. You can upgrade your plan at any time to access Excel exports and the full set of audit features.

Can the Excel report be used for documentation or reviews?

Yes. The audit Excel report can be used for internal documentation, performance reviews, or client reporting. It helps you keep a clear record of findings and track improvements over time.